Tomorrow (November 21st) I'll present two contributions to the 3rd international BPMN workshop in Luzern, Switzerland.My first speech will present our proposed notation for representing Social Business Processes within Social BPM scenarios. Social networking is more and more considered as crucial for helping organizations harness the value of informal relationships and weak ties, without compromising … Continue reading Representing Social BPM and WebML at the BPMN workshop 2011
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Andrei Broder, Yahoo! VP on computational advertising: Seminar on Targeted Advertising.
Andrei Broder, Yahoo! ResearchAndrei Broder from Yahoo! Research gave two seminars at Politecnico di Milano on introduction to internet monetization (in Como) and on targeted advertising (in Milano) as a branch of computational advertising.Computational advertising is about finding the best match between a given user in a given context and a suitable advertisement.The context can … Continue reading Andrei Broder, Yahoo! VP on computational advertising: Seminar on Targeted Advertising.
Seminar on Social BPM at SMAU 2011 Milano
Just to keep track of the events I've been involved recently, here is a quick summary of the seminar I gave together with Stefano Butti at SMAU Milano 2011. The topic was Social BPM. You can find here some picture, an interview (in Italian) and the slides I used (in English).Other pictures of the event … Continue reading Seminar on Social BPM at SMAU 2011 Milano
10 years of WebRatio (and 15 of WebML)
This is a quick visual summary of the event held at Villa Grumello, Como, Italy, on October 14th, 2011 for the celebration of the 10 years of WebRatio:Further pictures of the event are available on the WebRatio blog. Some of the ideas I presented there are described in my previous post.The presentation I gave at … Continue reading 10 years of WebRatio (and 15 of WebML)
The WebML Innovation Cycle: presentation
This is the presentatio I gave at the 10 Years celebration of WebRatio:The WebML innovation cyclehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=10yearsofwebratio-innovationcycle-111014054243-phpapp01&stripped_title=the-webml-innovation-cycle&userName=mbrambilView more presentations from Marco Brambilla.To keep updated on my activities you can subscribe to the RSS feed of my blog or follow my twitter account (@MarcoBrambi).
10 years of WebRatio: thinking about our path to industrialization
Tomorrow we will celebrate 10 years of WebRatio: this is a good occasion for thinking about the path that led from a university research project to a recognized modeling language (WebML) and a solid, industrialized version of a toolsuite (WebRatio).The main ingredient of our history are basically: - a substrate for cross-fertilization coming from European … Continue reading 10 years of WebRatio: thinking about our path to industrialization
The social enterprise options
A huge discussion is ongoing on how to implement the social enterprise paradigm and on why it doesn't seem to deliver as expected.Obviously, social enterprise is a broad term that comprises a large number of very diverse problems addressed and solutions that can be adopted, within a variety of business scenarios (including social CRM, social … Continue reading The social enterprise options
BPMN and Design Patterns for Engineering Social BPM Solutions
Our paper "BPMN and Design Patterns for Engineering Social BPM Solutions" (authored by Marco Brambilla, Piero Fraternali, and Carmen Vaca) has been presented today, August 29th, 2011, at the 4th Workshop on Business Process Management and Social Software (BPMS2’11), co-located with BPM 2011, in Clermont-Ferrand, France.This paper presents a process design methodology, supported by the … Continue reading BPMN and Design Patterns for Engineering Social BPM Solutions
My take on today’s Social BPM tweet jam
Today I participated, together with an impressive number of world-renowned experts in BPM, to a hectic tweet jam on Social BPM.I curated a (slightly remixed) recording of the session, which is available here (http://storify.com/marcobrambi/socialbpm) and embedded below.The participation was so intense that it was really hard to keep the pace of the discussion (especially because … Continue reading My take on today’s Social BPM tweet jam
Social BPM: motivation and impact on the BPM lifecycle
A lot of discussions are ongoing on the motivations and role of social BPM, in particular on how and when it should impact on the classical BPM lifecycle.In terms of motivations, I think the social extension of a business process can be regarded as a specific optimization phase, where the organization seeks efficiency by extending … Continue reading Social BPM: motivation and impact on the BPM lifecycle