Being quite involved both in the BPM field and in social networking, personal productivity tools, and Web application design, I'm always appalled when I think about how many findings and practices designed for businesses could benefit our everyday life too.One specific example of this is about the BPM practices and their potential added value for … Continue reading Personal process management: the overlooked side of BPM
Tag: Personalization
Andrei Broder, Yahoo! VP on computational advertising: Seminar on Targeted Advertising.
Andrei Broder, Yahoo! ResearchAndrei Broder from Yahoo! Research gave two seminars at Politecnico di Milano on introduction to internet monetization (in Como) and on targeted advertising (in Milano) as a branch of computational advertising.Computational advertising is about finding the best match between a given user in a given context and a suitable advertisement.The context can … Continue reading Andrei Broder, Yahoo! VP on computational advertising: Seminar on Targeted Advertising.
ICWE 2008 contributions
I've published some of my current work on Web engineering at the ICWE 2008 conference. This year the conference will be held in July 2008 in Yorktown Heights (USA), at the IBM T.J. Watson research center. The paper that will be presented there are:M. Brambilla, C. Tziviskou. "Modeling Ontology-Driven Personalization of Web Contents"M. Brambilla, J.C. … Continue reading ICWE 2008 contributions