I really appreciated the provocative post by Chris Taylor on the potential of Social BPM to replace emails in business processes. While I see the final statement there a little bit too optimistic, total replacement is definitely in my dreams and I agree on the general trend.
Actually, I see we are already in a hybrid situation where email or text messaging is still needed for notifying people (especially end users) but with respect to the past they tend to be just reminders or references to the actual info, which is stored on a (web) system. The reason for this is sometimes different than BPM practices.
For instance, you may think about your online bank statement: you get a notification email what it’s available, but then you access it through the bank site. To have them on the web and not within an email is more a matter of security and compliance than of BPM implementation, but what’s interesting is that these small steps are slowly shaping the attitude and the minds towards expecting all behaviour and content to be on a system.
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| Example of bank statement notification. |
What I think it’s still not yet here is the event management part. This still uses traditional means. For this, I foresee two crucial enablers for future adoption:
– mobile apps (which can be a part of a “extended” BPMS): getting notifications and dashboards would be very convenient and acceptable by the users
– “consumerization” of the business interfaces: if people perceive a (business) UI as user-friendly and convenient, he won’t object to using it instead of the email
But this has still to come..
However, I’m not really concerned about the notification phase toward the user, since this is anyway something coming from the enterprise systems. The critical point is to capture the behaviour of the user and the action he performs in response to the trigger. This is what would bring the maximum value to the enterprise in understanding the actual “hidden” procedures that go on within the company or at its borders.
This is the part where email falls short, because email activities cannot be traced in the general case. However, for this I see an even longer way to adoption.
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@Marco, enjoyed your article. I agree completely that mobile and consumerization are accelerating the changes that we see. I see your points and maintain that if a single social platform (think: tibbr) can be ubiquitous, as Facebook is now (and Exchange is/was for email), the notifications will be through the social technology for most and through email for the minority (the hybrid result, but favoring social). Great read!
Thanks Chris, I agree with you. To avoid the requirement of having just one, ubiquitous social platform, the next step would be to have some event broker / middleware that is capable of dispatching events to the right platform depending on the user profile and preferences. This would allow cross-boundary social communication too.
I must say that, the writer has indeed written well about changes which need to be brought about to emails and text messaging system. I wholeheartedly agree with the writer regarding the part where he mentioned about mobile apps.